Whimsiquill Brand Guidelines

Whimsiquill is a whimsical company where patrons can send in written stories or artwork and in return receive either an illustration of their artwork or a short story based on their artwork. Keeping this concept in mind, I designed a do-si-do brand guidelines book, with half dedicated to the artists' branding and half dedicated to the writers' branding. Their styles combine the written with the art, as the logo features hand-done type, and the patterns are designed to look as though they could have been drawn with the same pen that a writer would use to write a novel.