"Columbus sails off world. King refunded" is the incredibly brief six-word story that served as the inspiration for my Edge rum packaging design. Expanding upon this concept, I illustrated Columbus' ship sailing off the edge of the world. I chose a black bottle to create the feeling of a bottomless pit that I would imagine lies at the world's edge. The illustrations and text are bright, as though burned onto the bottle to convey the fierceness of sailing the seas and thus the fierceness of Edge rum.